Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
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Appearances
And, you know, you may or may not have the opportunity to do that, right?
You know, if you're, if you're Nike, it's not totally clear what you're going to do, or that you should be trying to influence the like, AI travel, you know, engine, right?
Like,
Maybe on very specific queries like, you know, I'm going to be in Los Angeles and I want to get a new pair of shoes.
Right.
But like, I mean, that's going to be most likely asked somewhere else.
And so, you know, it turns out that what we're going to need to build are extraordinary data warehouses and constant refreshment of it's not just the data, it's the data relative to all the competition.
This is the enormous problem and the enormous opportunity.
And then localizing that data down to the most granular possible level across all these different vectors is the challenge.
And right now, we have customers who are way ahead of the curve on that because they've been structuring and organizing their data.
in order to distribute it through our various, at the core of our system is this Knowledge Graph database that allows you to have an unlimited amount of structured data.
Where that will become really, really powerful is when, yeah, I'll give you a search example, but it could apply to any of the AIs.
It could say, hey, look, we've been monitoring on a daily or weekly basis how ChatGPT answers the question in every zip code that you operate, where's the best healthy lunch near me?
right and it turns out that you know we're monitoring that and we're seeing how often does your restaurant show up for that query but we're also monitoring all your competition everyone else who is showing up on that search result page or that chat gpt or in the answer and what will happen is we'll be able to identify trends so you're going to be able to say hey
You've been consistently ranking number one or top three for this, like, where's a great healthy lunch near me?
And in the last two weeks, something has changed.
And now this competitor who's down the street, who you know, is starting to take more of that ranking.
You then get into the granular, well, why?
Why is that happening?
And you'll find a lot of things like, well, okay, what did they do?
Showing 341–360 of 398 · page 18 of 20
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