Michael Walrath

speaker
398 appearances 5 recordings 1 series first heard May 2025 last heard May 2025

Michael Walrath’s voice in public audio — every appearance, attributed to the second.

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Well, they actually just launched a whole set of intent pages, content pages, or data pages around their keto menu and their vegan menu and their healthy menu.
And they just flooded the zone with new content.
And lo and behold, what happened is the answer agents love that content.
They're like, okay, now I had a name, an address, a phone number, and I had some meta tags or whatever that said healthy lunch.
But now what I've got are these full vegan pages and these full menu pages and things like that.
And so you then have to respond, right?
So you're going to have to be able to respond to that.
And you can do that at the brand level, and you can also do that at the location level.
And so
And part of what's so exciting is this is such an enormous data problem that you have to have a certain scale in order to be able to solve it.
And that's what we are really excited about, being in a position to do that.
Yeah, it's a super insightful question.
And thanks for asking it because, you know, this is probably the most important message, you know, that I could deliver to that community is, and the example we're just talking about, right?
Like, you know, every SEO practitioner has a client who's going to have to figure out what we're just talking about.
Why is my rank dropping?
Why am I not showing up on chat GPT?
Why does perplexity say my brand's no good?
Yeah.
It's a lot of whys.
And answering that question, again, for 15 years, all of these questions have been about Google.
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