Michael Walrath
speaker
398 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Michael Walrath’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
And so it's an entirely new world.
The products we're building today
Yes, for large, massive local brands, most of them have their own internal SEO departments and they're managing these things.
But for the vast majority of brands, they're going to work with a practitioner.
What we're building are tools that that practitioner should be using to identify exactly the answers to the type of questions that we just... And so our new product is called Scout.
It's in beta today.
It'll launch in June.
My team will always be happy if I put a product plug in, although I don't like to be too commercial about these things.
a huge part of our vision is that what we're building is a tool set for any practitioner who wants to broaden their expertise around the why.
And then what happens is broadening the expertise around the why leads you to make much better recommendations and ultimately take much better action on behalf of your customers.
And so...
We want to have a really robust and really strong relationship with the SEO community by providing tools and insights and research that's really relevant to their job.
No part of me believes that this AI wave is going to make the value of SEO go down.
It's going to make it go up.
Being an expert in this is going to be more important than ever.
Right.
And having the right tools to support your practice, more important than ever.
And so regardless of whatever complicated relationship has existed in the past, we're actively reaching out to members of that community to make sure that we're providing tools of value to them, not tools of destruction.
Showing 381–398 of 398 · page 20 of 20
← Previous