Michelle Robbins
speaker
177 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Michelle Robbins’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think it made sense.
I think the challenge for them, um, for them is more of how do they continue to monetize, right?
Because they are an ad company, they are an advertising company.
They, that's where all of their money is made.
And so there's a certain amount of um, you know, real estate required to keep that engine going.
And so I'm more interested in how they're going to evolve their ad products because I think that the evolution of their search itself is a given, meaning it's going to be more like your experience in Gemini, your experience in Chat GPT or Claude or you know, Perplexity, any of them.
So I think that's more their challenge.
And then like keeping, you know, the SEOs and publishers from losing their minds in the meantime.
And that's that that's a different group's challenge though.
The search team's challenge is putting out the best search products.
While um understanding that user behavior is fundamentally shifting and you have to go to where the users are, you have to meet the users where they are.
And so
I think there was a a conference recently, like this week, where um they were talking about anecdotal evidence and the assumption that people are using Chat GPT more than they're using Google and that there's no, you know, big data evidence that supports that.
I mean, we see them losing certain, you know, uh share and search.
Yeah, but they're still the the big dog, right?
I mean they're they're they're not sweating bullets yet.
They still own ninety percent.
But
These companies understand how quickly things change and how quickly consumer behavior changes.
And so we need to not be thinking we don't believe this is a thing until it happens.
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