Michelle Robbins
speaker
177 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Michelle Robbins’s voice in public audio — every appearance, attributed to the second.
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Appearances
And it's called building a brand.
And people did it for a decade before Google ever came on the scene.
And they should have continued doing it.
I think we got lazy.
I think we thought digital was some new shiny kingdom that would make everything different and less expensive when it comes to building a brand.
And it's not.
It's still a lot of hard work.
I would say that uh yeah, models will change.
Um there are organizations and publishers that will be able to say you're going to need to pay us for this content.
But I think that people need to understand that all content is not created equally and all content is not valuable.
So just because Google crawls your content doesn't mean your content is the most valuable thing that they have crawled.
And Google has already crawled everyone's content and new content being made that is most important for these models is news content and because it's new new information, as well as I mean, the Reddit thing makes complete sense because that's user-generated.
content.
That's people coming in, giving fresh perspectives, or even just repeating the same old thing that, you know, further embeds this is what the same old thing should be described as, that kind of thing.
So
I think the publishers are going to have to get some, you know, understanding around the true value because I don't think it's going to be a world where everyone gets paid by Google to enable their site to be crawled.
I think Google could at this point take a pass on a lot of sites and not be any less effective or efficient as a search engine as a result.
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