Mike C-Roc
speaker
134 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Mike C-Roc’s voice in public audio — every appearance, attributed to the second.
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Appearances
But it cut my teeth in a lot of things like building rapport with strangers, presenting. That's where you learn how to sell? Asking for the money. Yeah, all the stuff that goes along with selling, it was in-home sales. That was the first spot. Yeah.
So I was in in-home sales for nine years. And eventually saw my buddies making money in real estate. And I'm like, they can do it. I hate to say that sometimes, but I always say that. Like, dude, if John could do it, I know I could do it. Bro, don't apologize to me. Sorry, my life. But I believe in myself, man. I have a firm belief in myself.
If I see somebody, a human being doing something and I want to do it, I think I can do it. So I saw these guys making money in real estate. And now looking back, they weren't top real estate agents, but they were making more than I was making at the time. Yeah. So I just started asking questions. And that was in 05. Yeah, 05. And I had my real estate license for a year.
I became top listing agent, top selling agent in the first year based on all the hustle and the grind. And I knew how to do. And then I said, you know, I don't want to deal with this driving people around every day and all this stuff. I looked at the guy that I was sending my loans to or my customers to for loans. It was my best friend I grew up with. And I said, dude, I'm coming to work for you.
He said, no, you're not. I said, I'm coming to work for you. Because I was his top referral partner. And he's like, I don't want to lose that. Trust me, I'll make you more money than we're making right now. So I came there, learned the business. I drove an hour and a half each way for five years to go to the office because we didn't have a lot of remote access then.
It was just coming on where you could tap into your computer, but it was like... The technology just wasn't there. So I worked in a boiler room and 06, I guess it was November of 06, I started in the mortgage business right before the crash. Amen, brother. We were doing all the loans, like the two-year arm loans, subprime, all that stuff. And mostly refis at the time.
And the first year, cracked six figures first time ever. And then I just went up from there. Eventually started managing. I always aim to up level. I'm always like, okay, who's at the next level? What are they doing? What do they know that I don't know? Because I came to find out that anything that you want in life, if you want to up-level, you're not getting something that you want.
You're moving too slow. You're insecure about something. It all stems from a lack of knowledge of something. And that gave me control. And every time I want to do something, I'm like, okay, what do they know that I don't know? Let me go find it out. And that's what I did. And eventually ended up having branches up and down the East Coast.
Yeah. Like, well, you know what? I was very lucky because the guy that owned that company is still a friend of mine. He was a mentor to me.
You got to think I was 21 years old, I think. And he was showing me the ropes. Like, you know, one of the biggest lessons I can remember him as a mentor was It's like we had a problem customer and they were complaining and they were just complaining. And he was like, I'm just going to give them their money back. And I'm like, why? We got a contract. You don't have to give the money back.
I didn't get that concept. Yeah. Get rid of the problem. Yeah. Get rid of the problem. It's less expensive in the long run. I didn't get it at that time, but that's a lesson I still use today. Sometimes you just have people that aren't aligned with you and it causes so much drama, energy. You know, you can't, your creativity gets sucked. And it's just like, just get rid of the problem. Yeah.
It's not worth it. So, yeah. So I working for someone, I worked for a guy that was like a mentor to me. And so I didn't feel like it at the time that it was like a job. Right.
Yeah. And then when I got in the mortgage business, you know, as a loan officer or real estate agent, you're kind of on your own. So it wasn't much. And then when I started my branch and we had success, we kind of ran the show, even though it was under somebody else's platform, ran the show. Yeah. And they left us alone and we told them what we want.
And I think because in that business, they're so afraid you're going to go somewhere else once you're producing. Well, that's what I was going to say. They kiss your ass. When you started building that. I was respectful, though. Like, I wasn't holding anybody over a bucket. Yeah. I never did that. I had partners and people on my team that did, but I just never operated that way.
This is why I got out of the mortgage business. It's too commoditized. Toxic, commoditized. I just, and it's not sexy enough for me, but anyway, that's another story. But I just, I couldn't stand it. And the margins like compression and, To me, I just didn't want to be involved with that.
I wanted to be involved with a business that I could separate myself and then nobody could find me down the street.
So what was that like? First of all, I never loved it. I'll tell you that right now. When you drop out of college, you're like, okay, I want to be successful. Where can I make money now? And where can I grow? And where can I, you know, stack? It wasn't about where can I be fulfilled? Where can I make impact in the world? It wasn't any of that. It was like, I don't know.
It's not survival, but because it was beyond survival, but I wanted to thrive. Where can I thrive? And I started making money and it started becoming a trap. And I just started to feel like I was not just trapped, but like, this is my life, man. This is the way it's going to have to be. So I'm going to build this. And the further along it got, the more money I made, the more miserable I got.
I'd come home, beautiful wife, married 21 years, two healthy kids, house on the water, all that stuff. I'd come home and I'm conflicted. Like, why am I so upset? Like, what is this?
i started to realize like i'm around the wrong people yeah like this is not what i want to do and so hit me when i hit 40 instead of chasing women and uh and getting a sports car it hit me i was like i got to make a change and i just said i can't do this anymore and so i started a wind down process and then created an exit strategy and uh yeah that's where that's where it started but but you know it was did you know what you wanted to do next or did you just you was like i don't know what i'm gonna do but i'm not doing this yeah exactly
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