Mike C-Roc
speaker
134 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Mike C-Roc’s voice in public audio — every appearance, attributed to the second.
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Appearances
I felt at first, the first thought, it's like, what can I do? Not having a college degree. You know, this is back in 2018. Not having a college degree. I had just lost a million dollars. My partner and I, I mean, we got stripped behind the scenes on some margins.
I had a big face in my mouth, and I was just like, man, like...
am i gonna do and i just felt like uh i felt boxed in i didn't like that feeling yeah so eventually i just said you know what i gotta start i gotta start doing something else man i don't know what it is and so i started praying and um i pray all the time now man like i'm an unapologetic believer in god man like he's you know when i was going through those dark times in college and party and all that i felt so alone times there could be people all around me i just felt like alone and now i don't
ever yeah and and so i pray all the time while i was praying and i was just like please show me away man like show me there's got to be something and the thing that came to me was you got to get known and i was like okay well i think i'm already known i'm like i've been on covers magazines locally regionally done news and all that stuff and and i said no globally man like globally and i was like i don't care about ego though i'm not an ego but i don't care about that that's what i thought about getting known you have to it's it's all about ego
can be but that's not the right route to travel i was thinking more along the lines once i started thinking more about impact yeah if you get known you're going to create more impact and so well i think i committed to getting known globally real quick i think that's that's something that
Yeah, well, I talk about that a lot to people. I'll say, you know, you've got to become a celebrity in your space. You've got to become the brand, that one. That's where that one came from. And you'll hear people say, I don't really care about being a celebrity. I just want to make some money. No, you're not getting it. I don't care about my ego. It's not about that. It's about impact.
The more you get known, if you're getting known globally, you're going to knock out your local market, no problem. If you're in real estate, if I was going to be in right now, coming to Vegas and getting into real estate, I would be like, I'm the king of real estate in Vegas. I would start saying that.
Yeah. Because you got to be it, like just be it. And then all of a sudden your attention starts focusing on all the ways that you're going to be the king of Vegas real estate. Now you might hear that and me saying that on social media, yeah, this guy, where the hell did he come from? It doesn't matter what you think. It doesn't matter what the number one, number two, doesn't matter.
All that matters is what you think in your head and what you keep saying every day. You start taking these actions and before you know it, You got billboards all around where C-Rock's the king of real estate in Vegas. Here's the king of real estate. Even before the numbers prove it. And that's how you become known and successful. But again, it's not about ego.
It's just the portrayal of that celebrity. So I started realizing, like, I got to become a celebrity in my space, get known globally. And I started going on podcasts, man. And that changed everything. I didn't even know. Here's the thing. A guy invited me on a podcast, 2019. He asked me three times. I said, no, no. And the third time he said, why? And I'm like, dude, I don't have an iPod.
He's like, what are you talking about? I'm like, I don't know. I guess I don't know what I'm talking about. I didn't know. And so as stupid as that sounds, especially for what we do now, he said, no, man, just come on the show. I'll interview you. So I, he said, I respect your leadership and abilities and your entrepreneurial, all that stuff. I said, all right, come on.
So I was being interviewed and I noticed this feeling while I was being interviewed. You've had to feel it before as a guest before. I was like, shit, this is awesome. Somebody's showing interest in you. This isn't going to go out to people. They care about what you think and what you say. I was just like, this is amazing. I said, if I can bottle this, I'll be unstoppable.
So I got off that podcast. I called my assistant Kim at the time. I'm in the mortgage business. I said, Kim, clear the schedule. At this point, I was working maybe two hours a week in the mortgage business because we had to systematize. And I said, I got to be on podcasts every day. We just got to do this. And she's like, okay, but how? I don't know. Yeah. Like the how doesn't matter.
We're just going to do it. Commitment first. Commitment first. Not how first. Commitment first. The how shows up. It always does. But nobody commits. They always want the how. But more importantly, the who shows up. Well, that's part of the how, right? Yeah. Who not how. Yeah, I heard that before. But the who is part of the how. Yeah. Right? So. But you're the who. So that's why I'm saying that.
Well, here's the thing. Yeah, yeah. I'm the who. That's right. You're the who now. That's what I'm saying. I can get you on podcast. But here's the thing, man. Like when you. Like when you start committing to something, stuff starts to appear around you that has always been there. I started seeing friends that had podcasts. I had no idea they had podcasts, but they were my friends.
How did I not know that? I wasn't paying attention to it. I started seeing all these opportunities. I started going on all their shows.
seven to ten a week i've been on over 1100 as a guest in the last five years from doing this better shows kept coming bigger stages kept coming networking like massive network expansion and so i just leaned into it and before you knew it then the how came for the next step in my life which is wow i have a system here i documented this process of getting on podcasts and what you how to leverage every aspect of it and uh
I got to help other people do this now. So we created that one to help people become that one in their industry through guesting on podcasts and leveraging every aspect of it with some things that I figured out that nobody's still doing. Still not doing. Like what? Like what?
So first of all, obviously before Reels and TikToks came out, I was repurposing everything into clips and then posting it everywhere, becoming omnipresent. But the key factor is, is that...
When people see you being interviewed by multiple people, not just having to show yourself for just once in a while, your credibility and authority perception-wise from the people that are watching it goes through the roof.
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