Mike C-Roc
speaker
134 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Mike C-Roc’s voice in public audio — every appearance, attributed to the second.
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Appearances
beyond what you even actually feel about yourself so you become like this it's wild because when i started doing this i would go to events and people would want to take selfies with me and and my family would be with me and they'd be like what is this this is crazy like why do they want to take a picture with you we don't even want to take a picture with you um just weird stuff even people are like you know even earlier they're like i i know that that guy's somebody but i don't know who it is but i'm gonna get a picture of you
But see, I was good at branding my like my last name. If I said Sirocco, it wouldn't work. Yeah. So I branded C-Rock. Yep. And then it made recognition really easy. So people started coming up to me all the time and I was like, there's something here. And I didn't let it get to my ego. I just realized that I have something that I can document and build for other people.
And so when we started doing this now, so repurposing contents one. Number two, this is the most powerful thing ever. Every show I would go on. Within a week or two, I would get on a 15-minute call with the host. And I would set it up while I was still here. And I would show interest in the host on that call. It wasn't about me at all.
It was all about, hey, what are you working on right now that's got you excited? What's the vision that you have going forward? Challenges are you dealing with right now? And I would ask these questions and actively listen. And then it would allow me to help them, connect them with someone, make a suggestion, whatever.
And it expanded the network drastically because people would give the shirt off their back if you showed interest in them. Nobody does that.
He's great at it. Love it. Now, here's the other thing. So not just podcasts. Then I carried this over, and I was like, you know what? I call these 15 minis, these calls. 15 minis work across the board. So I was like, if it works with podcast hosts, I'm going to start reaching out to people on Instagram. And I call them perfect strangers.
So I set up a system through Instagram where I can scrape Instagram for the target audience. I send out 50 to 60 messages a day. you know, letting them know that, man, their content's great. I appreciate their content and I'd love to connect more. And then they respond and I lead them to 15 minis and I have calls.
I have like three to five a day in between podcasts and business meetings with total strangers. And I asked them that, what are you working on right now that's got you excited? What's the vision for the future? And they either come, they need to get on podcasts. They need help with their Instagram growth and strategy. They need help with
then there's also platforms like like instagram with if you do some of these reach out things and they're automated too much it'll shut your account down so i can't risk that yeah so we still have a lot of manual involvement but it's still automated um but it works man i mean and then we've also done linkedin we have a way on linkedin right now where you can create 500 unique accounts unique ip addresses and then ai creates these accounts for you and then we can send up to 15 000 messages a month
a targeted audience so but my whole email through linkedin yeah listen i i i want to connect with people to help them yeah that's dope my business that one is just a a tool that we take on the mission and i just want to help so many people and lean into that that's why dan's good too he cares about people yeah wants to help people yeah and it's not all about the dollar the dollar follows
And so when I switched my mind frame up about just wanting to help people, waking up every day, obsessed with helping people, whether it's a connection or strategy or whatever, it's changed everything, man. It's made life so much easier.
So I started my podcast after I've been on probably 100 shows as a guest. I've had 900, close to 1,000 episodes of that show now. But so I had that going, I was still guesting. And then I just winded the mortgage thing down. And I, while I was winding that down, I started the agency because I wanted to help others cash. Well, help others, but I want to get some cash to replace that money. Yeah.
It's worth doing. It's worth doing for money. Look, I had to, you know, sometimes when you make a move like this, like you said, it's courageous, man. Like I wake up some mornings during that time, dude, what are you doing? Like, what is like, you have a license. You, this is what you're used to. You're comfortable. Why are you doing all these thoughts would run through my head.
And I just kept telling myself, keep going, dude, just keep going. And very shortly after that, it started to like snowball. And I was like, holy, this is working. And then when you're doing a startup, you got to figure out pricing, you got to figure out your offers, your packages, and then optimize at all times and then raise prices and see how far you can go based on the value you're delivering.
And the quality of clients gets better when you optimize everything. And so over the last three years, that's what we've been doing. We've been just figuring out how to optimize everything, optimize fulfillment, So that was the arc, and now we're launching that one podcast tour to do more promotion and get involved with more people in person, travel the country more, and just get known.
So we have an onboarding call with them to find out their vision, their mission, where they are currently, because we want to meet them where they are and then take them to the next level. So we find out all that information, whether they've been on podcasts, what's their strategy currently. And then we just share with them what I've done, what I'm currently doing. And then we just...
dial in a great press kit for them because we know what podcast hosts look at and like and then we just uh we create a uh a roster of shows to introduce them to and it's very hyper intentional and then we just get them you know warm warm connections and we try not to cold pitch ever sometimes we have to depend on the client but try not to cold pitch and we get them warm connections and then they say hey yeah john would like to have you on the show here's his link
And they get booked on the show.
A hundred percent. We first started, I would work with anybody just to see. You have to do right. Cause you have to. And then very, very slowly it started to evolve into a situation where we became exclusive. Yeah, I don't just work with anybody, not at all. And if we get somebody that pays us and we find out that they're not aligned, we just give them their money back and move on. Yeah.
Because I don't, yes, 100%. Who's your ideal client? What's your avatar of that? Well, ideally, I'd like to have somebody that's been on podcasts before, but they just don't want to have that time and attention directed towards researching new shows, reach out to people, and they don't want to hire internally because they...
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