Mike Feldstein

So it's a blessing and a curse.

It's a curse because you got to get outside more.

That's too much time inside.

It's the blessing though, because it's,

You can turn your home into your clean air sanctuary.

You can have clean water.

You can make your bedroom a sleep sanctuary.

It's the one place where you can like dial it in and have it like this wellness sanctuary for not very much money.

So I think investing in that is wise.

Air, I find air quality was lagging water quality awareness by about 20 years.

And I think since COVID it's shrunk into about 10 years.

Like the gap is closing.

And this is the way I look at air.

Like you could go three weeks without food, three days without water, and only three minutes without air.

You eat, let's say, two pounds of food in a day.

You drink like two liters of water, and you breathe like 17,000 liters of air.

People don't really realize that it's the thing we consume most of by far.

Just like water, we drink it and we pee it out.

Air, we breathe it in and we exhale it.

It's very similar.