Mike Michalowicz
speaker
1,537 appearances
2 recordings
1 series
first heard Feb 2026
last heard 20 Feb
Mike Michalowicz’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Feb 2026 with 2.
Appearances
All revenue is not the same.
Congratulations on discipline.
It's one of the hardest disciplines for entrepreneurs is to decline what we see as an opportunity when it's actually an albatross around our neck.
Those small customers usually are the most needy customers.
So when someone wants you to charge them less, they see you as value less.
So you have to be very careful about that.
What we need to do is differentiate between good customers and bad customers.
And the nice thing is you can look at your existing customer suite right now and you can identify who surely are the best customers, not just on the financial basis alone, but also have a good rapport with us and so forth.
There's a saying, birds of a feather flock together.
And they say that because there's a truth to it.
Those customers want to learn more about them.
Where do they congregate?
Where do they hang out?
You're much more likely to find more customers like them.
But if you're willing to take on any customer because everything's an opportunity, you're going to start diluting yourself
You're going to have a very, very type of customer need.
You're going to have some people that are very needy at the bottom, and it's going to continually anchor your business down.
So you have to have that discipline.
I encourage people that haven't done this before, start off with one customer, start off with one decline.
Go to, of all your customers you have to say, I'm sorry, we have to discontinue services for you or find a way to politely do it.
Showing 441–460 of 1,537 · page 23 of 77
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