Mike Nathan

speaker

67 appearances 4 recordings 1 series first heard Feb 2025 last heard May 2025

Mike Nathan’s voice in public audio — every appearance, attributed to the second.

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The Game with Alex Hormozi · What’s Actually Holding Back Your Growth? | Ep 853 · 7 May 2025 podcast

$6,000.

Run through the woods and hit all the people that are going to refer us. The number's not amazing, or at least I just know there's more there. I assume there's more. There's got to be more than the 200 people we've hit in a year.

I don't know the number off the top of my head, but it's in, it's in the hundreds, less than a thousand of B2B, uh, PT, chiropractors, orthopedic surgeons. We've done that.

And the super small people that have given us has been some give four or five to six, some give zero.

$6,000 of treatment.

Not in a medical term. Like we're not putting notes back in because it is private.

But we do. We ask for more referrals. There's a circle back that way. There's not a patient loop back.

That's not true. Sometimes that does happen. Excuse me. It does.

That's not systematized.

So you would not go after a B2C approach, like advertising online, going, pushing in on a strategy on that?

If you were going to try to expand into other major metros in the next 18 months, would you have the B2C sorted out before you went to the next market?

Right on. Thank you.

The Game with Alex Hormozi · Transitioning From Dying Business Models | Ep 829 · 17 Mar 2025 podcast

My name is Mike Nathan. I sell cellular therapy in-home to the old, affluent, injured, probably, and athletic. We're new, but we've got a million dollars in revenue, half at EBITDA. We would like to get to $25 million.

So we consider it mobile health care.

RN drives out, gives you an IV infusion in your home. Okay, got it. We'd like to get to 25 million. We're built to be bought. We want to exit, so we think we're on the cutting edge of this. What's stopping us is my team is awesome.

Great, from the NFL to a lot of great players. We have great business to doctor B2B sales experience. zero B2C experience and that playbook we're learning is wildly different. We have no idea what we're doing.

Um, it doesn't, it doesn't quite pay as well. Meaning, uh, we have people that knock on doors to, uh, orthopedic surgeons who are looking for patients with, uh, alternatives to surgery, PT chiropractors. It's a lot of effort and there's some that are going to refer to you and some that just will not. Uh, so that's our constraint in a one market in the twin cities. It's a one market, uh, play.

We know there are more people looking for this solution. So we want to understand what the B to C is. If we go to then Dallas, Philly, LA as we try to scale it, we're convinced it needs to be a better ROI than maybe what we're doing right now.

Cost to acquire a physician?

It can be a physician, so we don't track it that way, but it's $500.

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