Mordy Oberstein
speaker
218 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Mordy Oberstein’s voice in public audio — every appearance, attributed to the second.
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Appearances
Look at those, look at them thematically.
Uh if you're looking at like our when when you have like a people also ask about your brand, like what are those questions there?
What does that say thematically?
So there's tons of data points, and you can get super creative with it because everything is a data.
point in a way, but you have to be able to have your finger on the pulse and be able to say, I know it's not a direct causation, but I I it paints a picture.
And I'm not going to deny reality because someone on Twitter one time said correlation doesn't equal causation.
Yeah, by the way, to the idea of partnerships, look who's partnering with you now versus who was partnering with you in the past or unwilling to partner with you in the past is another way to measure it.
The the SE is the the ones that I see are doing the best job are the ones who are sitting with comms, right?
Who are really trying to understand, okay, like what's the positioning that you're trying to go after, assuming the brand actually has positioning isn't just you know it's farting out their branding.
But what are you trying to achieve?
What's the messaging that you're trying to go for?
Who like where
That sweet spot.
How are you trying to position the product or the services or the brand itself overall?
And how can I how can I help you do that by targeting keywords the right way?
Those are the like that's the it's very holistic.
It doesn't, it's it's not rocket science.
You're just unifying, no pun intended, the the two parts of the of the marketing picture, comms and the performance side.
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