Mordy Oberstein

speaker

218 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Mordy Oberstein’s voice in public audio — every appearance, attributed to the second.

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Yeah.

Because you can't pinpoint exactly everything.

So by the way, looking at things like branded traffic, branded searches, like that's a huge part of it.

Looking at engagement, but don't look at just okay, the number of likes or the number of comments, like how many

of those are AI comments or how many of those are just like great post versus there's actual engagement.

There's the a thought process, a back and forth between you and the audience.

And what are they talking about?

What kind of engagement is it?

What are they interested in?

So qualifying the reach and qualifying the engagement qualitatively also.

So all of those things.

So yes, there's tons of data.

It just all needs to be qualified.

So so

Social media, search data, don't look at the number.

Okay, what's this?

How many, how many users came to us through uh branded search?

Five million.

Okay, but what were they searching for?

Like what were the actual terms and categorize those?

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