Nate Fischer

If you are not already running ads, doing SEO, testing e-local, testing thumbtack, then I don't think there's a chance that you're going to be around in five years from now.

Yeah.

Uh, definitely.

So background was, uh, lucky enough to grow up with a dad who was a computer scientist, math guy, uh, aerospace engineer in orange County.

Um,

Just started on a computer at a very young age, probably 10, maybe even 9.

You know, looked up to my dad, wanted to do what he did, so got into software.

Very early on, I actually started in what is probably the nerdiest thing ever, which is there was a world called IRC, which was like the OG chat rooms from the 90s.

Started there, was distributing music.

in some chat rooms and needed to figure out how to get more eyeballs on it so probably 11 12 years old figured out that there was a world of digital marketing that google could bring a lot of traffic to me and to the things i was working on so started there and uh was just kind of in the right place at the right time with the right interest it turns out

getting into software at a really young age was a really good thing to do.

Um, as I got a little bit older, got into some affiliate marketing, got into deeper and deeper into SEO and just kind of mixed in software, SEO.

And then really the only other thing I did in my whole life was play soccer.

Yeah, I spent about a decade.

I was in Southeast Asia, spent some time in Brazil, Argentina, Spain, and then about three, three and a half years in Ukraine.

I mean, digital marketing and SEO and just search engine marketing is something that I think will always be around.

And as an operator, as a builder, as a strategist, just focusing on staying ahead of the curve or at least on the curve is something we've been doing for essentially my whole life, my whole adult life, definitely.

So just...

having a good mix of clients, our own businesses, consultation with other companies and seeing what actually, what it takes to win at any given time.

Great question.