Neri Oxman

including, of course, all plastics and wearables building cities, but also asphalt and concrete all outweigh the scale of the biomass.

And actually, that was a moment.

You know how in life there are moments that, maybe a handful of moments that get you to course correct.

And it was a Zoom conversation with Ron, and that was a moment for me.

When I realized that imbalance, now we've superseded the biomass on the planet.

Where do we go from here?

And you've heard the expression more phones than bones and the anthropomass and the anthropocene and the technosphere sort of outweighing the biosphere.

But now we are really trying to look at, is there a way?

in which all things technosphere are designed as if they are part of the biosphere.

Meaning, if you could today grow instead of build everything and anything, if you could grow an iPhone, if you could grow a car, what would that world look like?

Where the Turing test for sort of this kind of, I call this material ecology approach, but this notion that everything material, everything that you design in the physical universe,

can be read and written to as or thought of or perceived of as nature-grown.

That's sort of the Turing test for the company, or at least that's how I started.

I thought, well, grow everything.

That's sort of the slogan.

Let's grow everything.

And if we grow everything, is there a world in which driving a car is better for nature than a world...

in which there are no cars?

Is it possible that a world in which you build buildings and cities, that those buildings and cities actually augment and heal nature as opposed to their absence?

Is there a world in which we now go back to that kind of synergy between nature and humans, where you cannot separate between grown and made, and it doesn't even matter?