Nick Crocker

speaker

748 appearances 1 recordings 1 series first heard Jan 2023 last heard Jan 2023

Nick Crocker’s voice in public audio — every appearance, attributed to the second.

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Australian Finance Podcast · Insane ambition, and how to change the world, Owen's chat with Blackbird's Nick Crocker [AUSTRALIAN BUSINESS PODCAST CROSS-POST] · 24 Jan 2023 podcast

And then out of Native Digital, we did a side project called

called We Are Hunted with a group called What News that Graham Wood had founded or had funded, I should say.

Stephen Phillips and Richard Sutter were the founders.

And then We Are Hunted became really popular and that sort of, it all just kind of spirals from there.

Yeah, so We Are 100 was a music website that told you what the 99 most popular songs on the internet were that day.

And we were still transitioning.

This is pre-Spotify where most people who were finding new music were finding it by going into music blogs and downloading MP3s.

And so we were just scraping these music blogs and just going, well, this song keeps getting mentioned.

It must be more popular than the song that's getting mentioned half as much.

And the way that the What News guys did it just made it a really interesting playlist to come back to.

And Ben Johnson from Joseph Mark and Jess Hudart, she designed it.

And it was just a beautiful design, a source of great music, and it was just the right idea for the right time.

But to your point about speed, seven weeks after we launched it, we sold it to...

We sold the majority of it back to Graham Wood because he was like, hey, what's this business?

Let's either fund it properly or... In my recollection, it's always funny how you remember these things.

I remember he said, I'm going to invest a million dollars in this and you guys better invest a million dollars to maintain your stake or sell it to me.

And I was so naive and I didn't know what I was doing.

So we sold it.

And so, I basically got to like launch to exit in seven weeks.

And then they took it from there.

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