Nick LeRoy
speaker
320 appearances
3 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Nick LeRoy’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, and I think that it sounds like that's just like a minor discrepancy.
But it's significantly different than how things have worked, you know, the last fifteen, twenty years.
Yeah, a hundred percent.
And I would say as I kind of matured in my career and then even went out on my own.
And building my business myself, it's like the more you can understand the business implication of your recommendations, you'll 10x your SEO value almost overnight.
Because Tyson, I can't speak for you, but back in the day, I absolutely were like, get more backlinks, create content, and like your site speed sucks.
And if you can't fix those three, well, why do you even exist?
Yeah, exactly.
And now it's like you might go in there and be like, Your site speed sucks.
Oh, the quote to get that fixed in our Frankenstein website is three million dollars.
Well, you're never gonna see that ROI back.
So it just helps you contextualize it.
And as you were saying, I think that is kind of the 200 level of SEO.
You're getting past the best practices and then you're contextualizing what is the business value and you're able to prioritize and advocate for those as appropriate.
Hey Tyson, thanks so much for the interview or the opportunity.
Yeah, so I have kind of a fun story.
Well, fun now, not fun back then, but I have been doing SEO for 15 years.
I was 10 years agency side, and I had lost my job at one point in time.
And then the job that I got right after I lost that job due to COVID.
And what this did is it put me in a position where I was obviously seeking employment, but I was stuck going to Indeed and Monster and Career Builder, all these sites that are just massive and SEO plays like not even one percent of their their efforts.
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