SEO Jobs Week - What are the trending roles & titles
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
26 min
3 speakers
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of this SEO Jobs Week episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? This is Tyson from previsible.io. And joining me this week is Nick Leroy from SEOJobs.com. And as mentioned yesterday, we are breaking down a different section or component of our recent um 2025 SEO job study. And we're talking all things SEO jobs. Goal of the week is to give SEOs out there or hiring managers out there some additional kind of context and information to help navigate the industry, be known. know what you'd be looking for if you're on the hiring manager side. And for those that are, you know, seeking that next role or to progress their career, hopefully this can be some information that they can use to kind of navigate these waters. So Nick, welcome
back.
How
you doing? I'm doing good. You know what? I'll give everybody a spoiler right now. SEO is still not dead yet.
Hey, but we have to have that conversation like every couple of years, I feel.
We do.
It's like You know, you gotta bring back that Simpsons GIF of the tombstone and you know, write whatever it is on it. But it's like every few years it's the conversation.
Absolutely. But no, overall life is good on my end. Very excited to, you know, be publishing this post and, you know, continuing to work with you guys.
And I mean, yesterday I feel like we were, you know, more of like setting the stage. Like I th I think both of us were kind of stressing the importance of like nuance and context in looking at this information. But today we wanted to like really like dive into the titles. And so like this is, you know, not necessarily what's going to give all of the information around kind of like a position, but I think it is a strong cue to being like the level of the role. And so as far as like where we're looking to either progress or kind of like how we want to evolve as SEOs, I feel like this is one of the key aspects that gives us a little bit of line of sight into how the market is responding overall.
Yeah, and I'll just say too, like as we talk more about this, the titles for SEO probably matter more in this industry than any other industry because there are people who just assume, and in my opinion, rightfully so, an SEO strategist is a role somewhere kind of in the middle of the hierarchy. You know, and I've seen some jobs that have, you know, a hundred and fifty thousand dollar salary and they're referring to 'em as SEO analysts. So getting it right is really important.
Yeah, I I've been kind of banging that drum, even internally, that's like being precise in language has so much implication as far as like the shared understanding of this. And within the job study that we did, there is a crazy amount of variety in roles. Like there's not a crazy amount of variety in SEO jobs, which I'm a firm believer in that. But the titles that people use are very, very creative. Tyson, you're an SEO ninja, right? It's you can throw ninja in there, evangelists, like all of the above.
How does the 2025 SEO job market differ between director/VP roles and technical specialist roles?
That's a hundred percent. And it's like you have like I think the and I'm looking at the list here, it's like you have some kind of like minor differences, like director of SEO versus SEO director.
Right.
Two different titles, obviously it's meaning the same thing. But then you have like you know, shared pieces of SEO slash SEM specialist and you have kind of like these other kind of areas. But for me it's like Majority of all the jobs that we saw can be clustered into just a few different buckets. The number one, by far, most frequent one, and it's again, we're clustering these together, is SEO manager.
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