Nick LeRoy

speaker
320 appearances 3 recordings 1 series first heard Apr 2025 last heard Apr 2025

Nick LeRoy’s voice in public audio — every appearance, attributed to the second.

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Everybody has their own.
Not one is right or wrong.
But
As you had mentioned, I'm a little bit pessimistic right now.
I'm not gonna lie.
I mean again, I had mentioned before, I've been doing this for fifteen years.
And this is the very first time that Google has ever put me in a position where I feel like, will my job exist in 15 years?
And that doesn't mean am I employable or can I switch?
But what is the state of organic search?
You know, we know that all these SERPs are changing consistently.
We know that AI overviews are creating more and more zero clicks.
and you know, ChatGPT and all these other LLMs, I think we're at the point where SEO used to be an opportunity for everybody to have a fair chance at you know the organic or free, if you will, traffic.
That isn't the case anymore today.
So investing in SEO is no longer an obvious choice for every company and every website.
So long story short, with that.
I think because of that, we naturally are gonna have
less opportunity to, you know, practice, you know, what our our tactics, everything that we've, you know, been doing over the years.
So my concern
Is we have AI that's gonna help us scale.
People are gonna err on the side of trying to use it as a silver bullet for cheap or free, you know, SEO resources.
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