Nick LeRoy
speaker
320 appearances
3 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Nick LeRoy’s voice in public audio — every appearance, attributed to the second.
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That's gonna have an impact on jobs, especially on the entry level.
And then I think we're gonna have, you know, just bigger issues with, you know, attribution because a lot of us we measure SEO success from kind of like default channel equals organic search.
And I think that we are at a spot in our industry where we need to pivot kind of how we continue to define success.
And again, I'm being long winded right now, but the point being is there's so many factors that are up for debate, change, you know, that I think people are gonna be afraid to invest, whether that be hiring in house, you know, paying an agency or working with a consultant like myself.
What do you think?
Yeah.
So that's what I I'm hoping too, Tyson.
Like I said, I I do have kind of the negative twist on this.
And the only asterisk I throw on everything that you've said is a lot of this data that we're comparing is pre AIOs.
So it's like where we had kind of, you know, what I would say yesteryear's, you know, SEO challenge and this year, you know, I can't speak for your clients, but a lot that I'm working with.
When it comes to educational queries, they're down like 20% year over year.
And it's undoubtedly from AIOs.
So that here's I actually agree with you.
So here's gonna be Nick half full because I I do agree.
on that.
I think education, while always incredibly important for SEO since day one, I mean we just need to literally 10x that.
I mean being able to communicate, educate, learn, but also like help our clients pivot and see the value of all of that is going to be so incredible.
The other really optimistic thing that I have is
I have believed for better word words or not that the SEO industry has gone fat.
And what I mean by that is
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