Nick Martell

If brands are books, we very much read them by the cover.

And our third and final story is Penn Station.

It could finally get renovated, bringing it back to its old glory for $7.5 billion.

But only if MSG agrees to move across the street.

That veto is very, very, very valuable.

But besties, this pod's not over yet.

Here's what else you need to know today.

First, perfect finale to dry January, Jack.

Tom Holland, the Spider-Man actor, is now a British beer mogul.

And so is his co-founder, a Yeti, fan of the pod, John Herman.

His non-alcoholic beer brand, Biro, just hit a $100 million valuation.

Biro, they had $10 million in sales in their first year.

Now they're doing $30 million for fancy fake beer.

Speaking of fancy, they've partnered with Aston Martin and Barry's Boot Camp.

Non-alcoholic beers, getting some sex appeal out there.

Second, the United States Postal Service is hiring an agency to try to glam up their image.

According to Ad Age, it is a wild and wide-ranging opportunity not just doing USPS ads, right, Jack?

Newman!

The Postal Service wants to emphasize how it uses AI and show that it works with rivals like Amazon.

They even want you to redesign the post office lobby.