Nick Unsworth

How'd you even break even?

Yeah, well, basically, the way that it's set up is that, you know, it's very heavy focus on content and creating transformation in the room.

But we also, what's great is that when people are there, there's kind of in the back of their minds, it's like, you know, what's the catch, right?

It's a free event.

This is a totally ridiculous event.

I mean, it's...

It is like nothing I've ever been to.

I mean, it's, it's like, it's, it's amazing now.

So there's, that's in the, in the back of their mind.

So I just, I disarmed that in the very beginning.

And I just say, listen, guys, you know, my job right here is to give you the most value humanly possible.

We're, we've got other speakers that we flew in.

We're putting this whole thing on DJ, a drummer, like a whole nine yards.

And here's the thing.

I'm going to give you everything I've got.

And we're going to prove to you how good we are with online marketing, how awesome we are with business coaching and,

And, you know, we will have a session where I just share, if you'd like to continue on with us, what it would look like.

And the coolest thing was it was, it was like the opposite of a sales pitch, right?

People were expecting a big pressure, you know, pitch or something.

Yeah.