Nicolas Darveau-Garneau

speaker
464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Apr OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

Appearances

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So in my experience, what's happening a lot is people are deploying AI systems and employees reject them sometimes.
And or the AI system is just focusing on the wrong thing.
Yeah, well, that's a great question.
And that's why I wrote my book, B.S.
E. Collier, Not a Bonsai.
The book's about how companies can really grow a lot faster without more innovation, without new products, without hiring new people.
It's just changing your mindset and asking the AI to do something different.
So I'll give you a couple of examples.
If you look at 90% of companies and you look at how they're doing their marketing, which is usually a canary in a coal mine, because if your marketing team isn't doing the right thing,
The odds are your product development team, your customer service team, other teams aren't doing the right thing because marketing is very data driven.
It's pretty obvious, you know, what you should be doing.
So I'll give you my favorite example of doing the wrong thing.
Like imagine you and I started charity, right?
And we want to advertise on Google and Facebook to raise money.
It's a very simple equation.
We put cash into Google and Facebook, we get cash back.
Right?
So, and then the AI is doing all that work.
It's doing all the targeting, all of the optimization for the advertising.
So what do you ask the AI to do?
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