Nicolas Darveau-Garneau
speaker
464 appearances
1 recordings
1 series
first heard Apr 2026
last heard 9 Apr
Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
Well, if you look at what charities are doing today, not 10 years ago, but today, 90% have the same KPI, right?
Which is the most popular KPI in marketing, which is return on ad spend, which is basically the amount of money you raise divided by the amount of money you put in, right?
Hey, if I put a bucket to Google and I get $3 back, I'll do this all the time, whereas I just found this money printing machine.
Turns out there's nothing, you know, it's fine, you're making money, but that's not the right KPI.
Like what you should really focus on is how much money am I raising minus how much money am I putting in?
How much cash do I have left at the end of the day, right?
But very, very few, you know, nonprofits do this.
And so St.
Jude's, for example, I met St.
Jude's about seven years ago, an amazing organization, right?
The most respected organization in the U.S., the number one place college grads want to work.
does amazing, amazing work to help children for free throughout their entire cancer.
Well, if the cancer comes back five years later, right, St.
Jude's will still be there for you, still for free.
Parents can fly in and have a hotel for free to eat for free.
And also St.
Jude's does a huge amount of research for childhood cancer worldwide.
So when I met them, they're raising a billion dollars, right?
And they were kind of thinking a little bit in this kind of efficiency mindset, right?
As long as we're efficient, we raise money efficiently, we'll do more.
Showing 61–80 of 464 · page 4 of 24
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