Nicole Jaques

Oh, Nicole, what do you do?

Oh, I'm a stay at home mom.

It was not what I was doing.

I was so much more than that.

And once I kind of stepped out of working full time and started diving into really being a house CEO, I realized that there were so many things I wasn't taught in school.

Home ec isn't available anymore.

You know, we've cut

kind of the trade necessities, how to change your oil, just very simple things that I luckily was able to grow up in a household that taught me those things.

But I was never taught systems, systems that were going to simplify my home to allow me to get to the core of why I created a family, which was connection.

And so I started thinking, well, I'm a businesswoman by, you know, heart and trade and brain.

Why can't those systems that I had put in place prior to in my

corporate career be put in place in the home so I could get back to the core of why I do what I do.

So to me, it was an immediate like leadership, right?

I need this kind of outdated narrative to be thrown out the window.

But I also want to position other parents like me that are at home to have this feeling of empowerment because without them, this is built outside of this world and everyone going into an office don't exist.

Right.

So I didn't grow up thinking this would be my title, but I became a house CEO out of necessity.

And now that's basically what I'm able to share here on social media.

We started the platform four years ago.

My friends were like, you know, weird things, Nicole, share them with the world.