Nikki Pilkington
speaker
1,920 appearances
12 recordings
1 series
first heard May 2026
last heard 16 Aug
Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.
Appearances
Now there's a spreadsheet, there are questions, and now there's a meeting.
Sometimes Dave is your business partner's contact who does a bit of SEO on the side and has strong opinions about backlinks.
Or a LinkedIn post that got 847 likes from someone with growth hacker in their bio claiming everything your SEO is doing is wrong.
Dave is everywhere and Dave has opinions.
The problem is, and I say this as someone who's been doing SEO since before most of Dave's LinkedIn connections were born, Dave isn't always wrong.
That's what makes it complicated.
Sometimes Dave stumbles onto something really worth looking at.
More often though, Dave has half a story, no context and excellent confidence.
This is what Dave usually gets wrong.
The conference Dave attended probably had good speakers.
Most of them possibly knew what they were talking about.
But conference keynotes are designed to be exciting, not always accurate.
Speakers need applause, not caveats.
So Dave comes back fired up about AI Search being the future, having heard approximately 40 minutes of content about a channel that currently drives a fraction of the traffic Google does for most B2B businesses.
He didn't hear the bit about how this varies wildly by industry.
He left before the Q&A where someone asked about actual numbers.
The cheap tool Dave found is probably measuring something real, just not the same thing your SEO consultant is measuring in the same way or over the same time period.
Different tools use different data sources.
Showing Dave two tools that disagree doesn't mean one of them is lying.
It means data is complicated and someone needs to explain that without making Dave feel stupid.
Showing 1801–1820 of 1,920 · page 91 of 96
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