Nikki Pilkington

speaker

1,920 appearances 12 recordings 1 series first heard May 2026 last heard 16 Aug

Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.

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The LinkedIn post Dave forwarded, written to get engagement.

Broad claims get shares, nuance gets ignored.

None of this makes Dave malicious.

It makes Dave a person who absorbed incomplete information and got enthusiastic about it.

So how can you handle Dave without losing your mind?

Look, first of all, don't dismiss him outright.

I know that's hard when he's three months into a solid SEO strategy and Dave wants to blow it up because of a tweet.

But if you wave Dave away, Dave goes quiet, and then he brings it up in the board meeting instead.

Ask Dave for the source, not aggressively, genuinely.

It's interesting, can he send me the full article?

Half the time, the article itself contradicts what Dave remembered from it.

then take it to your SEO consultant.

A good one won't be defensive.

They'll either explain why it doesn't apply to your specific situation, acknowledge it's worth considering, or occasionally say, do you know what?

Dave's onto something.

Let's have a look at this.

And any of those is a useful outcome.

What you're really doing is creating a process.

Dave doesn't disappear and go quiet so you have to wonder what he's up to.

Dave becomes something you can handle systematically rather than something that derails your entire strategy every six weeks.

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