Nikki Pilkington
speaker
1,920 appearances
12 recordings
1 series
first heard May 2026
last heard 16 Aug
Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.
Appearances
They've been doing it for years.
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In their reviews, in their emails, in the notes from your sales calls, in the questions they ask before they sign a contract, you just haven't been collecting it.
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Is the content strategy hiding in plain sight?
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Think about the last time a prospect got on a call with you.
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What did they ask?
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What did they say that they were worried about?
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What did they tell you had gone wrong before they found you?
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Those questions are search queries, real ones, typed into Google by real people who don't know you exist yet.
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When a prospect asks, how do I know if my current HR setup is actually compliant?
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That's a blog post.
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When a new client
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Says, I had no idea you could do that.
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I thought I'd have to sort that out separately.
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That's a page missing from your website.
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When three different people in the same month ask the same question about your pricing, that's an FAQ that should already be written.
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It's easy to miss this when you're in the middle of running the business.
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The questions just feel like part of the conversation, but patterns emerge and quickly once you start paying attention.
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Where should you look?
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Reviews are probably one of the most underused content resources in most businesses.
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Not just your own reviews, your competitors' reviews too.
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Showing 1861–1880 of 1,920 · page 94 of 96
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