Nikki Pilkington
speaker
1,920 appearances
12 recordings
1 series
first heard May 2026
last heard 16 Aug
Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.
Appearances
Read them carefully, not the star ratings, the actual words people use.
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When someone writes, I finally feel like someone actually explained this to me in plain English, that tells you exactly what was missing before they found you.
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Exactly what you should be saying on your website.
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Testimonials are a slightly more polished version of the same thing.
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Strip out the flattery, look for the specific problem they mention having before they worked with you.
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That problem is your content.
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Look at sales call notes and email threads.
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The questions people ask before they commit are almost always the questions other.
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Are Googling at 2 in the morning trying to decide whether to even pick up the phone.
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If you keep answering the same three questions, those questions need to be on your website before someone calls.
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And support queries and client emails work the same way.
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Every time someone asks you to explain something you assumed was obvious, that's a piece of content that doesn't exist on your site.
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Claire runs a small financial planning firm.
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She'd been trying to maintain a blog for two years with middling success, mostly writing about industry news that her clients didn't particularly care about.
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When she went back through six months of client inquiry emails, she found the same questions appearing over and over again.
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People wanted to know what the process looked like before they committed.
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They worried about whether
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Whether their situation was too complicated.
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They asked about fees in a way that suggested they'd been burned before and needed reassurance.
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Several mentioned they found her after Googling something specific about pension consolidation and finding a LinkedIn article she commented on, but that none of her content addressed.
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Showing 1881–1900 of 1,920 · page 95 of 96
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