Nikki Pilkington
speaker
1,920 appearances
12 recordings
1 series
first heard May 2026
last heard 16 Aug
Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.
Appearances
She wrote five posts based entirely on those questions.
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Plain English, direct answers, no jargon.
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Within two weeks, three of them were ranking on page one.
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One of them is now consistently the second most visited page on her site and regularly brings in inquiries from people who've never heard of her before.
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She didn't need a content strategy document.
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She needed to read her inbox.
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If you're doing your own content, set aside an hour this week.
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Go through your last three months of inquiry emails, your reviews, and your sales notes if you have them.
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Write down every question, every concern, every phrase that appears more than once.
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You'll almost certainly end up with more content ideas than you can write in a year.
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If you're briefing a copywriter or an SEO, this is exactly the kind of material they need and rarely get.
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Instead of handing over a list of keywords, hand over the questions your customers are asking.
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The language people use when they don't know the jargon is almost always closer to what they type into Google than anything an industry insider would come up with.
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The best content doesn't come from keyword tools or editorial calendars or what your competitors are writing about.
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It comes from paying close attention to the people who already trust you enough to ask questions.
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They've been telling you what to write.
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You just need to start listening.
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Until next time, get found.
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Make money.
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Write about what they're telling you to write about.
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