Noam Lovinsky

I mean, maybe this is like close to my heart right now, but I'm pretty tired of the like, this is going to make you more productive story, or this is going to make you like faster story.

I think we like lean to things like time and productivity when we don't know what the value is, what the true value is.

And so we're like, well, that's it.

That's a catch all.

It will save you time.

People want to save time.

Let's see if like, you know, time time spent will be the thing that resonates, you know, rather than kind of going a little bit deeper and understanding, like, what problem are you actually tapping into beyond the feeling of, you know, wanting to be quick, wanting to be in the flow?

And that's an anxiety problem.

It's interesting.

So many of these things that we're talking about as if they're new things, I don't think they're very new.

I think what's changing is that the tool set is accelerating things that have been happening for a long while.

I'm sure in all of your investments, the best teams are one where talent is collapsed.

in a smaller number of people people wear many different hats the idea that like you are a designer and therefore you stay in these lanes and you do these tasks and you don't do engineering work or you don't do product work just like doesn't make sense like it doesn't work that way and i get that as we scale there's the idea that like everyone needs to specialize and kind of get deeper in their lane i just i just don't think that that's ever been true and now the tools

are making it even less true because to specialize and do well in these areas, to be a unicorn that can do many things, you're not required to learn the syntax or the tooling or the tactics of doing any one of those jobs in the way that you have before.

So is the design phase going away?

No.

You still have to do that sort of thinking.

And there are many different tools for doing that sort of thinking.

And sometimes-

so it i mean that's that's interesting as efficiently in the same amount of time i don't know that where you are and kind of the design thinking stage necessarily leads to building a prototype is as efficient i think if what you're asking is if you want people to empathize and understand your idea and feel your idea in the in the highest signal way should you give them the