Nosheen Iqbal

But it's music.

It's not supposed to be product.

It's art.

That was music journalist and author Eamon Ford and culture writer Shard D'Souza.

My thanks to both of them.

You can read Shard's piece, Indie Music Has Been Invaded by Fake Fans and Cynical Viral Campaigns.

Here's how deep it goes.

Or at theguardian.com.

You can also buy Eamon's book, 1999, The Year the Record Industry Lost Control.

That's available in all good bookshops now.

Big recommend.

Before we go, I just want to tell you about a new video podcast that our New York office is launching.

It's called Stateside with Kai and Carter, and it's hosted by our colleagues Kai Wright and Carter Sherman.

Each week, they're going to be trying to make sense of some of the biggest stories happening right now.

The show will feature conversations with some of the smartest thinkers and reporters, not just from The Guardian, but across the world.

It's launching on 13th of May with episodes every Monday, Wednesday and Friday.

You can find it in full video on YouTube and wherever you get your podcasts.

And that's everything for today.

This episode was presented by me, Nosheen Iqbal.

It was produced by Eleanor Biggs and Alex Atack.