Olivia Attwood

So the Middle East at the moment is really working for us and it's very exciting.

I mean, just really nice.

I hate how much I love it, to be fair, because there's so much slander about it.

I really like living in the sun.

I don't know how long I'll be there, but I just enjoy the ease of life for a second.

I've just lived in such hectic times for the last five years, so I'm just chilling out there.

Is it a bit more of a slower pace of life than, say, being in New York?

Yeah, 100%.

A lot more slow, a lot more comfortable.

Yeah, so I started out in a buying team, which I always say, anyone who wants to own a brand one day, go into buying, because you really learn how...

brands actually get stock on a site or like on the shelves and stuff like the idea of making clothes buying clothes margins all the stuff behind it so I did that for about a year and a half and then lockdown happened and I was kind of working from home I got moved to the beauty department which some people like beauty buying but for me I feel I honestly felt like I was ordering like 25 pixie 25,000 pixie glow tonics every single day

Whereas like before I was like going to like appointments and picking out new season clothes and I was like, this is not fashion anymore.

So you know that your heart was with fashion?

Yeah, so I was like 22 years old, spending too much time with myself over lockdown and I thought, I'm just going to give this a go on my own.

Yeah, 100%.

Because when I first started working at ASOS, I was working on the premium women's wear department, which was their like lowest performing department.

No one in the UK wanted any of these like gorgeous Australian brands.

So I was like, I need to like bring out this like mid luxury brand that people are actually going to buy into.

Because ASOS were only buying like,

dress it like viscose dresses for 150 quid so I was just like I need to come in at that price point with stuff that people actually want to wear and do value in the UK so that's how I kind of landed on it but yeah it took being like 22 and like being mega naive to to just quit my job and do it did you think you were naive at the time