Olivia Attwood

You got the white one?

It was like a game show, I'm sure.

You've got more than me.

And when you launched, where did the name come from, Odd Muse?

Oh, I really need to like work on a better story for this.

I thought you might have like a... Right, so I was obsessed with the word muse.

Yeah.

And I thought what I was doing was odd.

Yeah.

odd muse what a crap explanation i need to get a lot more contemporary with it um note for next time so that's how you but that is genuine just you're having a thing what should i call it people love the name i love the name people love the name and it's so unique and even like silly things like when you google it nothing else comes up like it is odd muse it stands on its own so yeah that was a bit lucky names are important so that's lucky that people like it

Yeah, because I basically just spent it all on stock.

I had no marketing knowledge, no marketing budget.

It was purely on getting this product off the ground.

Yeah, I definitely learned how to price garments.

And I think everyone will go into a fashion brand not knowing how to do that.

So I knew how to price even if someone like ASOS or Selfridges would come knocking.

I knew how to price so there was still a margin for me.

So I think, yeah, that's just something people don't really understand going into things.

100%.

And I always say to her, she's quite modest, but I put a lot of that first moment to her.