Olivia Attwood

I do believe the brand would be where we are today, but I just don't think I would have had that start.

And it was just very organic.

She purchased it herself.

She posted on her story, just found this brand, and it literally went viral.

crazy um so I think she gave me she gave me that moment within the first two weeks because it was reported that in the first three months of trading you generated a hundred thousand pounds yeah just through the blazer that I had like seven other pieces on site but the blazer was it was a blazer

And I think that taught me something really early on that you only really need one product.

So when people ask me, I'm like, don't bother trying to build out this eight piece capsule.

Like just focus on being good at one thing.

And that's why it took us like three years just to launch a dress.

yeah because you wanted to get it right yeah so yeah she that taught me a lot like catapulting and having so many eyes on the brand and seeing that they only really loved the blazer was really important I had no qualms about them hating the rest of the collection I was like right you like this that's another thing buying will teach you as well like if they don't like something move on whereas I think a lot of people get very emotionally attached to their products whereas I'm very much like she didn't like that move on don't do that again so yeah

That's a good piece of advice.

Oh, yeah.

A couple of times.

There was a point in 2024 where we had an amazing summer, like it was...

are we launched a resort collection it nearly grossed like a million pounds in one day it was like insane and then for the next collection we like backed it hard but it was like it was August who's buying August is like the weirdest time in people's wardrobes because they've bought all their summer clothes and they're not quite ready for winter but we like backed this collection thinking it was going to be super super successful and it just wasn't so yeah thinking about like

That was a point where it told me that odd news isn't invincible and you have to really look at the months you're selling.

But yeah, loads of times over the last five years, things haven't worked that I thought was going to work.

But again, we just take that as a lesson.

At the beginning, it was like shocking.

Like I remember when Lorna posted us and we generated like 60k that day.