Olivia Attwood

Your name's on yours.

You're all right.

yeah it's quite mental I don't actually think about it too much do you I'm just like running I'm just going you're just on the treadmill yeah on the fucking I'm just like on to the next on to the next um do you ever have moments has there ever been a moment when you sort of like something catches you like off guard and you have this sudden like reflection of like what you've grown I mean today for example I haven't been in London for a few months and just going to the new Bond Street store I'm like I have a

house on New Bond Street like a three it's a big old store on Bond Street it's a three story I think it's like a four story house on New Bond Street like it's pretty cool

And you're like, I did this.

Like, if you put, you know, there's no point getting a shop.

But that's, again, like, I always like to,

do things a little bit against the grain in business.

So we launched over COVID when people told us not to.

We went into retail when everyone was like, COVID taught us that online is amazing.

In-store is never going to be online.

There's so many people that are launching e-commerce brands now.

The fact that you could come to my store and experience the brand in real life.

Try things on.

But it does really well and it's really profitable as well.

So I think you can have both.

I think there's a lot of old fashioned like business things that people say, like you won't make money for the first five years.

It's just a totally different time now.

I just feel like any, you know, stuff like that is like years old.

I just want the staff to be friendly.