Olivia Attwood

I want people to just like get the same, you know, I feel like at Oddmuse we like to entertain people with our content.

So I feel like the stores just need to be like a fun time and also an opportunity for you to obviously see and feel the product.

So yeah, I'm not too militant.

And you've got bridal area in the Bond Street store.

Yeah, we've got a bridal suite.

Was that off the back of your sister's wedding?

No, so we launched bridesmaids through my sister's wedding.

Bridesmaids.

So now it's actually bridal.

It's actually bridal, yeah.

So we're slowly getting into it, but it's like 20% of the business.

So like it was 20% of that 22 million, yeah.

20% was bridal.

Yeah.

And we're not even, like, even scratching the surface doing actual, like, wedding dresses yet.

It's more like the dress that a girl would wear to her, like, registry office.

Yeah, I do like it because I always say I like to be part of their everyday but also part of their special day.

Yeah.

So we do like the bridal departments.

And I've had this for a year and a half.