Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
Um and I think that's a another good place
Of overlap where we're going to be able to share a lot of data across teams to say, you know, this is what we're seeing from a multi-touch um
kind of engagement point with our customers that we're, you know, deciphering from looking deep into the data.
And what are you seeing on your side from an SEO standpoint?
Um, where are you seeing traffic trends coming and going?
And how are you seeing people think about our solution, our offerings, our products different than what they were when they were going to Google?
Because I think the the entry point is so much different now, right?
So like as as folks are going to
chat GPT or whatever and and kind of trying to do some brand discovery or product discovery.
I think that how they're doing that is different than the h how they used to do that a year ago on Google.
And so how do we take that data um and think about those behavior patterns and that content that's relevant and really layer that back into the front end for the SEOs on the content development side and for
on the email side for how we kind of create that, you know, intent based content that we can kind of disseminate in kind of periodic messages that are getting to the right person at the right point in time.
So
Yeah, and I think what we're seeing, I don't I mean you c might be able to provide some insight here too is like
We're seeing a trend a little bit more from transactional searchers to informational seekers, right?
And so like that as as we see that happen, I think that I think that's happening as we've seen kind of a little bit of a shift in traffic origination from Google to kind of the LLMs.
And so as that happens, I think we as marketers have to l lever the way we deliver content and the types of content we deliver to like meet those customers where
they're at.
So if they're looking more for information, we have to send more educational content.
Whereas when they are looking for more transactional information, we were sending them more promotions or product focused emails.
Showing 241–260 of 267 · page 13 of 14
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