Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

Yeah, I mean, I agree.

I think SEO and email are probably the two greatest ROI channels for brands.

The challenge when it comes to email is again, it's a little bit of a derivative channel.

So it depends on how you're doing attribution of like what costs go into building that database.

But once you have the database, um, once that's like really a sunk cost, all of the dollars that go into the technology and the resources that help to really leverage the technology to drive the most value, it's a huge

ROI.

Um and really in from what we have seen, it's always pretty much the number one ROI channel.

Again, it is leveraging the pie that's been built to generate the most revenue.

So it's not really building the pie, but um it is hugely valuable from a revenue standpoint, um, on an ROI basis.

that usually makes the case from our perspective.

Uh and SEO is right there.

I mean it's like you know generally you know, generally the the s the second most valuable from an ROI standpoint.

But, you know, those are and again, like I keep talking about, those are two channels where you're you're really making an investment in

technologies and content and solutions that are gonna pay dividends for a long time as well.

So you can't like stop doing SEO, you can't stop investing in email, but

you know, a lot of the work that you're doing builds on itself to help you continue to get better over time.

Yeah, I mean I think the evolution of search um with the kind of in development of LLMs and thinking about how that's going to change, kind of Google being the doorway to the internet.

I think there's a lot of work that we're doing to think about how those user behavior patterns are going to change over time.

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