Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
I think additionally I think some I think many companies feel like they can make progress within email with their existing resources.
And they're not
wrong in theory, but it's just so cross functional the expertise that you need to do well in email that it's really hard to like have that exact right team.
in house able to do all of those things and when you don't have that whole team together
kind of dedicated toward making that work, then you just fall down because like you're waiting on a developer for a month who's prioritizing some other project which is higher organizational priority.
And so then you can't really get that piece done.
And so all of the work that the strategy folks or the platform folks are doing or the copywriting folks are doing kind of gets like lost.
Or you can't get copywriting help.
Or you you know like they're like every step in the funnel needs to be working
Together.
in order for you to actually make an impact.
So I don't think folks are wrong to think that they have the capabilities in house sometimes to do that work.
But, you know, it's hard to like actually harness all those resources together to like make the the improvements you need.
And then continue to do that over time because it's great to do once.
It's much more effective to keep doing it, you know, month after month.
Yeah, and I think they would all smart enough marketers to know that there there is improvement to be gained there.
But it's about prioritization and trade offs.
And it's like, can I take this
bulk of resources, whether those are humans or dollars or relationships, and like move them from being dedicated to this to this.
And I think it would be a prudent economic decision for them, but it is continues to be a challenge for to get that priority internally.
Showing 201–220 of 267 · page 11 of 14
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