Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

As we possibly can.

All of the other channels are really trying to make the pie as big as they can, right?

And so their job is critically important.

And if they can do better at their job, we will do better at our job.

And so the more insights we can provide to those groups to make the pie bigger so we can get more folks coming into the funnel and then be able to message them and kind of gather more data about them, I think the better off we're all gonna do.

So I think it's a that's a really insightful point.

Yeah, that's a good question.

And I

Yeah, we certainly haven't solved that to be able to give you definitely the answer.

I think, you know, as with anything, it's prioritization.

You know, there's comp any company has only so many dollars to spend from budgetary standpoint, they have only so many resources they can dedicate to different channels.

I think

The challenge is that email has kind of while it has evolved, it's like the same delivery point as it was twenty years ago.

And so it's not fun and new, even if the way that we're delivering messages or the way that content changes or the way that we're creating engagement or gathering insights, it's not as exciting as some of the other channels.

It doesn't also grow the pie.

And so that's also a challenge.

But I think, you know, we've obviously consistently demonstrated for the clients that we're working with that we're able to really drive a significant amount of incremental revenue for them through the channel.

But it definitely continues to have its challenge of getting the kind of priority I think that

it should from a you know if you were to like lay the revenue out on the table and say how much revenue can we get by investing in our email marketing, it would be pretty significant.

Um and certainly you'd have a stronger case to make there than in other channels.

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