Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
Whereas an SEO needs to develop a piece of content that's gonna live
longer in reality, right?
So it's gonna be develop invested in and developed today and it's going to go out to the internet and it's gonna hopefully get some traction quickly, but it also is gonna have to live for to get true, I think SEO value is gonna have to live for a good amount of time on its own.
So it's gonna have to stand the test of time.
So I think that's the perspective.
I think there's more kind of quick winning
content opportunities for email than there is uh on the SEO side, which is gonna have to be kind of a longer tail to the development of the content.
mean, I think one of the areas that I I still think we see under leveraged by our clients is we spend so much time on the email side pulling insights out of the data to use in our email marketing.
But we probably could do a better job of funneling that data back into the front end on the other channels, especially probably within SEO.
to share kind of where we're seeing engagement trends, where we're able to impact behavior by creating kind of new messaging cues, new messaging touch points, um, new messages, like what are people resonating with now versus what they were resonated with them a week ago, a month ago, a year ago.
Um so there's so much of our work i around insights is really built on like a
flywheel of like let's take this data out, let's fuel it back into the system and let's use that to get more engagement.
Let's use that engagement to get more revenue.
Let's pull more insights out.
And we just keep like flying on this flywheel, which is very useful for email.
But I think there's insights that we can pull out of that to kind of funnel other marketing channels that would help
you know, each of the channels think about the audience a little bit differently, think about the engagement points a little bit differently, think about the content that's like relevant.
And then just tracking that over time I think would be really useful.
It is a point of I think weakness in the space today where we're not doing as much funneling that data back into the front end channels.
Because I think on email our job is to like get as much out of the pie
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