Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
you're not going to have success.
And so like it has to start with content.
And I think as you're thinking strategically about the right content to develop, I think those teams working together to come up with the best ideas, to think about how those ideas can be tweaked across email and SEO, the ways that they can kind of leverage an idea on the SEO side to help with email and vice versa from email to SEO, I think like content is like the principal place of development.
are critical to both teams.
I think they can really be helpful to each other 'cause I think they're also
really good SEO folks are think differently than really good email folks.
And so having those two sides of the brain, probably kind of on the same side of the brain, but those two different angles that the brain is working coming together to kind of develop content, I think will probably be a more useful group to work together to help develop the best content 'cause we'll kind of come to the table from a different perspective.
So
Yeah, it's good question.
I think
They're similar in that like you kind of need cross-functional expertise to do well in both areas.
Like both SEO and email need some development capability.
Like you need to be able to do some development within both areas.
Now, in many places, that function is kind of outsourced to third-party teams who are doing the development to assist with the SEO or doing the development to assist with the email.
Um, there's copy.
writing obviously essential and both.
So those are two things I think are fairly similar similar.
And then the execution is really where there's like slightly different work that's being done.
So
Within email, you're really thinking about the technological capabilities and how you're able to leverage the segmentation that's exists within the database to create, you know, multitude of messages that are going to be able to leverage this piece of content or this concept or this release or this kind of moment in time to provide some value to the customer.
Showing 141–160 of 267 · page 8 of 14
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