Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

And and thinking about the internal linking elements within CTAs that help to optimize help to drive more traffic to those SE optimized SEO optimized landing pages, I think is incredibly helpful.

And then I think also like landing pages is really valuable.

I think landing pages for SEO are really useful thinking about what are the pages that we're gonna optimize to get ranked for certain key terms and then leveraging those as like effective landing pages with an email.

Obviously, like conversion optimization and SE you know, search engine optimization don't always exactly align.

I'm sure you can talk more eloquently about that than I can, but like

Still you have to like when you're layering that like search intent with your email content, you've got to really think about when okay, what's the best landing page?

If I'm someone who's searching for this is going to come to this page, then how do I leverage that page to be an effective landing page when I'm driving that content over email?

So I think those are like three areas that that I would think about.

But I think also like

Search trends is like incredibly valuable.

So like looking at search trends, looking for themes and various timing messages, I think that's like useful as well.

So there's a you know, a wealth of data within SEO that is really useful as well for email and and thinking about that messaging content effectively.

Yeah, I mean, I think the best place for teams to start around collaboration across email and SEO is really around content.

I mean, both groups the principal element to their success is content development.

And so all of the best segmentation and personalization in the world

isn't gonna get engagement if you don't have the right content to deliver value to the customer.

And the same thing is true with SEO.

You can have the greatest keyword list in the world, you can have the greatest partnerships, you can like have the greatest, you know, relationships with the rest of the internet.

And if you don't have the right content that's gonna want those folks to talk about it, if you're not gonna get people interested in what you have.

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