Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

And so we're able to layer all of those data points the next time you go back to that very same email to deliver different content to you.

Although an SEO you are building for that long term, right?

Like you're not building content today to necessarily get visibility today.

You're look you're building content today that's gonna have visibility for a long time.

So in some ways it's the same game of really thinking about the long tail engagement with customers that you're able to do with an email and then with SEO that's like very not true in other media channels, whether it's search or social or affiliate or some of the other

direct media channels.

I mean I think there's a lot of overlap.

I think there's a lot of overlap across all channels and I think some of that overlap is often like ignored to the detriment of all channels.

But but specifically within SEO and email.

I think there's a lot of data that you can leverage.

So like I think like mirroring search intent in email content is like really valuable.

So search there's a lot of data as you know in search data.

So it tells us what audiences want to know and how they will phrase that.

And so using that intelligence will help us guide our emails.

through keyword insights or various copy that is is being

engage with more effectively.

I think also reinforcing organic content in your inbox, so like m thinking about like what is an amplifier for SEO content.

So, you know, like what is like our top

ranking blog posts or guides or videos, like whatever content you as a brand are investing in developing, we can l amplify that through our email efforts.

I think that's like incredibly useful and helpful.

Showing 101–120 of 267 · page 6 of 14