Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

So as you think about some of the dynamic content you can leverage in email, you know, you can open I can send, let's say, the same email to you and my brother.

And that email can look the same today.

But if you open it today and then my brother opens it up in two days, that email will look totally different.

Because what's happening within that brand or within their ecosystem or whatever their products, services that they're promoting, could be totally different.

So there's a lot of ways that we're leveraging that point in time.

Like if you put a page search ad out today, you know that that's going to be served today.

Um and if you want it to be different tomorrow, you can just change that copy tomorrow.

An email, we send an email today, it could be open today immediately, it could be opened up tonight, it could be opened up in the middle of the night, it could be opened up a month from now.

And so the time element of email too, that's a that's dynamic within one delivered message, um, is another element that we have to continue to play with over time and really maximize the value.

So th some of the like exciting things we're doing there within email is like really beneficial where

Your intent as a customer can change too, right?

So like let's say you're you receive an email today, you click on that email and you buy.

But then you come back to that email in a month.

Well, when you got that email, the message that was in there was really intent on getting you to buy that one time.

You're now a different person from our perspective.

Let's say that was the first time you bought.

So now you're an actual customer.

We know a lot more about you.

Um, we know more about where you're going, what you're trying to do, what you're interested in.

how likely you are to buy more than maybe what you initially added to your cart.

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