Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
And so as we're thinking about how we can test, you know, control groups and control patterns of behavior and kind of we can get that into way more robust experimentation, which drives more optimization and
as we can, you know, predict s you know, future performance, we're able to do that, you know, quicker with smaller pools of data.
So um those are the kind of two key areas where we're seeing the best opportunity today of of leveraging those advances in technology um within the email ecosystem.
Yeah, I mean I think certainly forever our solution has started with the customer as like the singular piece that we look to reach.
And then it's really kind of instead of just segmenting based on, you know, demographics or usage or purchase history, um, or just simple engagement, it's really like taking micro levels of that and looking at different behavioral groups and different purchase patterns over time and
segmenting by non-apparent um kind of sets of data.
So like when we're looking at a set of data, there's lots of things that are going to be apparent.
Like we can segment off of this, we can segment off of this, we can segment off of this.
But then once you kind of like just leave it to the computer effectively to do that segmentation, you're segmenting off of things that you didn't even see with your kind of naked eye.
And so you're segmenting off of
layers of engagement and marketing, you know, like what what stage in the marketing funnel did they enter?
What stage in the marketing funnel are they at today?
And so you're able to see things that like aren't visible really to the naked eye.
So that's what makes it really exciting.
But again, it does always start with the customer first.
Like we're always starting with who am I trying to reach?
what messages are compelling to them, what is like what that I've developed as a brand um should be resonate with this audience best.
Um it's really kind of staying true to that is like the first step and then kind of going from there.
Totally.
And I think also like time is an interesting piece too, right?
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