Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
Um, but still it's continues to be a valuable resource for all of our clients that we're working with.
And so it's one of like the core assets that a brand can build um and be able to engage with and be able to communicate directly with their customers.
You know, for us it's like as strong as it's ever been and and really the advent of
some, you know, AI back technology as well as development of platforms and, you know, really brands, you know, getting smarter and more robust with how they think about their data and and different engagement touch points and behavioral touch points just has really kind of enabled us to continue to lever up uh the channel to drive more and more beneficial engagement uh and revenue for for various products and services.
So
Exactly.
Exactly.
We can commiserate on that.
Yeah, I mean like I think, you know, we've been predicting the death of these channels for a for too long at this point and uh we continue to see the value um even as the ecosystem continues to evolve.
Yeah, for sure.
I mean, I think two biggest areas I would say that AI is impacting email today that you know we're kind of leveraging is really on
hyperpersonalization, getting the right message to the right person at the right point in time.
That's been a goal for a long time.
Um, and kind of really AI is just kind of making that happen quicker, easier, better.
And I think really the the bar for personalization is just being reset.
It's no longer good enough to segment by broad personas and and and really what we're using kind of some of those, you know
language you know, learning models and, you know, different kind of AI and machine learning uh based solutions to really craft predictive models that can microsegment, you know, layers and layers below what we, you know, did five, certainly ten years ago.
So um that's really exciting.
And then the second area is really just kind of optimization and experimentation at scale.
twenty two years ago, all of our digital marketing was really based on A B testing and and that was really kind of useful, but only useful to a certain extent.
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