Patrick McKenna

speaker

267 appearances 4 recordings 1 series first heard Oct 2025 last heard 30 Oct

Patrick McKenna’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Will email marketing will outperform paid search ROI over the next 12 months? · 28 Oct 2025 podcast

It's not I mean, there's obviously attribution work that needs to go into, you know, the costs that you're attributing to email and the revenue that you're attributing to email.

But in general, I think it would be extremely hard to develop a model where email marketing doesn't significantly outperform paid search on an ROI basis.

Um that I think there there's a layer of data that has to go into that too, which is like how

How effectively are companies able to get that message into the customer, into their inbox that they're able to see it?

And so from my perspective, I think that is going to continue to get easier as we're able to leverage better content.

Because, you know, like if we're getting that right message to the right person at the right point in time, that's going to be a message that that person is going to want to open.

And so to the extent that we're doing that consistently, we're going to be more likely

to get our messages into the inbox.

Um and so as long as that maintains true, I think yes, it will continue to get better.

So I kind of hedged and then I answered.

Perfect.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI-Powered Email Tactics for Smarter Engagement & Search Synergy · 27 Oct 2025 podcast

Thanks, Tyson.

Good to be here.

Yeah, I think it's it's gonna be a great conversation.

You're not alone and not paying attention as much to email, but uh it's definitely, you know, an incredibly valuable resource that we're leveraging for our clients that drive a lot of value to them.

So excited to dig into it here.

Yeah, I mean, I founded DMI partners with some partners twenty two years ago and I would say that, you know, probably not right away, but within the first five ish years, people were predicting the downfall of email.

And so we've been predicting that every year for the last

you know, fifteen or so years.

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