Patrick McKenna
speaker
267 appearances
4 recordings
1 series
first heard Oct 2025
last heard 30 Oct
Patrick McKenna’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Oct 2025 with 4.
Appearances
Yeah, I think
with the growth of L LMs and a directional move away from Google, like I said, as a doorway to the internet, the the link will become more important.
I do think that there'll be like the clarity will become harder to see, I think for a while.
Like I think, you know, you like we're able we we're able to extract so much data out of SEO today that I think it's gonna be a little bit murkier
as we like think about things moving away from Google um and into these other kind of chat GPT folks who we don't quite have the same level of clarity or where we have clarity it's structured a little bit differently.
And so I think it's gonna be really important, but it's gonna be a little bit cloudier than we're used to, I think.
So
Definitely a trend.
I think using AI to help generate subject lines and I would say content more broadly within email is kind of a a necessary step in the process.
I would say we're not like close, I don't think, to the point, although time is evolving quickly, to like having AI just automatically generate emails and email subject lines and they just get sent out.
But having them help in that process, helping them help in understanding the segments and having them like help to develop some of that content, I think for sure that's an area that we are leaning into and expect to continue to lean into more heavily over time.
So
Trend.
A hundred percent.
And I think also like, you know, you have to like always be staying true to who you are and the right answer from AI's perspective
And you know, at this point may not always take that, you know, first person perspective from the brand's perspective, the way that you know you need to as kind of the kind of focus focusing from their perspective.
So I think you definitely have to like not rely on it universally, but having it help inform is a hundred percent a part of what we're doing today.
Well, I think this one's easy.
Um we covered this a little bit a second ago.
But yeah, I mean definitely email will outperform paid search ROI.
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